iPrep2Thrive™ will transition, as of 11/1/2024, to a new brand identity: The Preparedness.Club™.
Hello Everyone... I have an announcement! iPrep2Thrive™ will transition, as of 11/1/2024, to a new brand identity: The Preparedness.Club™ , a Mutual Resilience Group. Here are five reasons for the brand name change… Sense of Community: I wanted to cultivate more of a sense of belonging, where members share knowledge, resources, and support in preparedness efforts. Most importantly, a "safe harbor" where preparedness input is valued. Memorability: "The Preparedness.Club ™ " is simple, direct, and easy to remember. For those who remembered the iPrep2Thrive ™ brand name, without effort, don't worry. 😊It will continue to forward to the new name for several months, before I retire it. Clarity of Purpose: The new name immediately communicates the focus of The Preparedness.Club ™ It leaves no ambiguity about the mission, making it easier for people to understand what our ecosystem will offer. Scalability: The term "Club" suggests flexibility and the pot